Notify me of followup comments via e-mail. You can also subscribe without commenting. TikTok is filled with tons of e.l.f. Cosmetics why not know more dupes that rank right up there with high-end items. The brand is known for having items priced between $5 to $10, and it turns out some of them are good enough to be worth much more than that. "I'm convinced most of ELFs revenue is put back into paying spies that work at all these other expensive makeup lines," one TikTok comment reads. If you’re even a little curious about Power Grip, it’s worth trying it out — the buzzy primer is just $10 and is currently available online and in a slew of drugstores. E.L.F Cosmetics has launched a new ice-cream inspired Mint Melt collection. ©2022 MakeupAlley.com. This gel texture primer multitasks to keep your makeup in place, moisturize your skin, and deliver a cooling sensation. It glides on silky smooth without that sticky feel and is bursting with skin-happy ingredients like hyaluronic acid and antioxidants, plus a refreshing vanilla mint scent. Makeup-free hack: wear alone for that dewy, fresh-face finish.